The ideal partner for sustainable private labels
Green projects are increasingly essential in the development strategies of innovative companies, in response to the urgent need to adhere to the objectives of the European 2030 Agenda.
In this context, creating an eco-sustainable private label project is certainly an ethical choice, but also a strategic business opportunity.
Business and eco-sustainability: the importance of a green-mindset
Companies with a strong green-mindset are distinguished by their ability to integrate green practices at every stage of production and distribution, offering sustainable products that respond to growing consumer demand for eco-friendly solutions.
The green-mindset is in fact the foundation on which we build our thinking and worldview, shaped by experiences and learning throughout life.
In order to develop a sustainable orientation, it is essential to clearly define the direction and goals to be pursued, following an approach similar to that of a mathematical formula: identify a problem and use the relevant data to arrive at its solution.
This type of mentality is forward-looking, but it is rooted in the present, where the ground is prepared for the changes needed to improve our community.
It is important, however, that the goals pursued are not exclusively personal, but shared and oriented towards the common good.
Private Label Eco-Sustainable Products: What are the advantages for such a green project?
- Creating eco-friendly private-label products allows you to benefit from several advantages, which are essential for positioning yourself correctly in today’s market.
- Complete customisation: from formulation to design, every aspect of the product can be adapted to meet specific market needs, reflecting the brand’s identity and values.
- Meeting market demand: in an era of growing environmental awareness, offering sustainable products meets the expectations of an expanding market.
- Enhancement of corporate image: associating one’s brand with environmentally sustainable practices can significantly improve the perception of the company, emphasizing its commitment to environmental responsibility.
- Customer loyalty: consumers tend to show greater loyalty to brands that reflect their values, including environmental sustainability.
- Offering environmentally sustainable products contributes to creating and maintaining a loyal customer base.
Packaging and design: the art of eco-responsible branding in a green project
Packaging plays a crucial role in the art of eco-responsible branding. Sustainable packaging not only reduces environmental impact but also conveys a powerful message to consumers about the company’s commitment. For these reasons, it is essential to select recyclable or biodegradable materials and minimalist designs that emphasize environmental awareness.
Packaging becomes sustainable when it is designed in a way that makes it easier for the consumer to recycle correctly, eliminating doubts and difficulties, through a design that puts the recyclability of the packaging at the center.
The transformation towards sustainable packaging in the cosmetics sector is driven by the use of materials such as FSC-certified cardboard, cardboard or paper, biodegradable cellulose, regenerated plastic and non-woven fabrics derived from regenerated cotton with a low environmental impact.
Marketing Strategies for Sustainable Success
To ensure the success of a green project, targeted marketing strategies are essential.
Communication must highlight the company’s commitment to combating pollution and the contribution of its products to sustainability goals. In this case, a well-defined strategy for brand and product positioning must consider the behavior of the average consumer, shared values, starting point and goals.
In this context, the 4P model, theorized by Philip Kotler, evolves to incorporate sustainable values and practices.
This evolution leads to a green reinterpretation of this type:
- Product: the offer focuses on ecological, ethical products that minimize environmental impact and, when possible, actively contribute to environmental protection.
- Price: prices tend to be higher than traditional prices, reflecting the added value determined by the use of sustainable raw materials and environmentally friendly production processes.
- Positioning: distribution and logistics channels that respect ecological principles are favored, together with the use of recyclable or reusable materials for packaging.
- Promotion: marketing and communication campaigns aim to highlight the company’s commitment to sustainability, promoting its ethical choices, environmental certifications obtained and investments in sustainable practices.
Innovation and sustainability: why choose Naturalia Tantum for your green project
Naturalia Tantum is the ideal partner for the development of green projects, lines and customized private label products.
Thanks to its in-depth experience and valuable collaborations with established partnerships and an extensive network of professional contacts, it accompanies you through all stages of designing customized products or Private Label lines.
Our green contract projects include natural face and body cosmetics and skincare, ecological cleansing, baby care, home care, pet care, cosmeceuticals, nutraceuticals and food supplements.
Our customer base includes:
- Pharmacies
- Parapharmacies
- Organic shops
- Concept stores
- Large-scale retail trade (GDO)
- Luxury hotels
- Wellness
- SPA
- Medical SPA
- Thermal Centres
Complete private label solutions and co-packing services include:
- Exclusive and customized product formulations, certified or certifiable, to meet specific customer needs.
- A wide range of packaging solutions, with a specialization in sustainable and eco-green packaging, to meet the different needs of the national and international market.
- Regulatory assistance, to ensure that products comply with current regulations.
- Marketing consultancy and support for market launch.
